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May 14, 2004
Refuel Bible
The cover looks like any other teen magazine: Blurred fingers play an unheard riff on a guitar. Skater dudes, wearing shades, lean on their boards.
A headline on the magazine Refuel shouts, "GIRLS SPILL IT ALL!"
Inside is the complete New Testament, but with a twist: It's designed to appeal to teen-age boys. A preview copy offers statistics on condom use to prevent pregnancy and tips on what girls want in a Christian guy.
For centuries, the Bible has been the story that sold itself. But publishers, competing in an increasingly media-saturated climate, are turning to pop culture, and some say gimmicks, to sell the Bible to teens and young adults.
Bible lessons repackaged for youth
Posted by thdyck on May 14, 2004
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