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December 11, 2005

Brazil's largest home-grown fast food restaurant

The most popular products at Habib's are the esfiha - a small, round flatbread topped with minced beef or cheese - and the kibe - a croquette of beef shaped like a rugby ball.
These are deliberately priced as low as possible. Esfihas sell for 69 Brazilian centavos (31 cents; 18p) each, with the price falling to 39 centavos in some special offers.
Poster outside Habib's restaurant on Avenida Interlagos, Sao Paulo Habib's aims to be affordable for the majority of Brazilians
Last year, Habib's sold a record 600 million esfihas - more than three for every man, woman and child in Brazil - and 60 million kibes.

BBC NEWS | Business | Giving Brazil a taste of Arabia

Posted by thdyck on December 11, 2005

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